Argentum Senior Living Symposium

October 16-17, 2019
The Ritz-Carlton Golf Resort, Naples
Naples, Florida

Join Us This Fall in Naples

Convene with your peers in Naples, FL for the annual Argentum Senior Living Symposium. Hear from dynamic thought leaders focused on issues critical to senior living professionals, such as service and hospitality; consumer trends and the economy; leadership and workforce development; and using tech to improve value and operations.

Don't miss this exceptional opportunity to network with other industry professionals and explore one of Florida's finest destinations!

Registration Rates*
Argentum Owner/Operator Members: $350.00
Owner/Operator Non-Members: $475.00


*Industry supplier members (Premier and Executive Members only) may register up to (2) staff members for the Senior Living Symposium. Sponsoring companies may register up to (2) staff members over and above their complimentary registrations. For inquiries, please contact Katherine Madison at Owner/operator is defined as an owner and/or operator of one or more senior living communities. Learn more.

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Opening Keynote
Alexandra Valentin, Practice Director, The Ritz-Carlton Leadership Center

Our residents live with us 24/7, 365 days a year. No other industry category can make that claim. How do you lead your team to ensure you deliver extraordinary resident experiences with each and every touchpoint?

Learn from Alexandra Valentin, of The Ritz-Carlton Leadership Center, about how their iconic brand has operationalized a culture of service excellence. With 21 years of experience with The Ritz-Carlton, she has shared the culture of the company with  thousands of people around the world.

The opening keynote session is sponsored by Yardi.

Closing Keynote
Neil Howe, Generation Expert

Preparing for the future of senior living requires keen insight into what the next generations of residents will want.  Are your communities ready to meet the needs of the millennial and Gen X consumer?

Neil Howe, best-selling author and national speaker, is a renowned authority on generations in America. He gives readers and audiences powerful insights into who today’s generations are, what motivates them as consumers and workers, and how they will shape our national future.

The closing keynote session is sponsored by FOX Rehabilitation.

View the Agenda

Agenda subject to change.

The Senior Living Symposium will be held in conjunction with 2019 Fall Executive Roundtable meetings.
Are you a member of an Argentum Executive Roundtable? Please RSVP HERE so we can properly plan ahead for your meeting.

Earn up to


NAB/NCERS CEUs *pending approval

Tuesday, October 15

4 PM
Badge Pick-up

6-7:30 PM
Welcome Reception

Wednesday, October 16

8 AM-12 PM
Executive Roundtable Meetings
Invitation only 

12-1:15 PM
How The Ritz-Carlton Delivers Extraordinary Service
Lunch with Opening Keynote Speaker
Sponsored by Yardi

Our residents live with us 24/7, 365 days a year. No other industry category can make that claim. How do you lead your team to ensure you deliver extraordinary resident experiences with each and every touchpoint?

Hear from The Ritz-Carlton Leadership Center about how their iconic brand has operationalized a culture of service excellence. Gain thought-provoking insights that will set the table for the key theme of this year’s Senior Living Symposium: delivering operational excellence while preparing for what’s next in senior living.

1:30-2:30 PM
Ask Me Anything: Candid Talk with Residents and Families

Moderator: Jonathan Ruchman, Senior Director, Customer Experience, Brookdale 

What do residents and families know that there’s not the time or place to tell us? This session opens up communication in an enjoyable and compassionate way.

Join in this “ask me anything” discussion with local residents and adult children in a curated storytelling panel format. You’ll leave informed and inspired to achieve the exceptional resident experience.

2:30-3:30 PM
Maximizing Success through a Diverse Workforce

Speaker: Randall Ian Thames, Senior Client Partner, Korn Ferry

There is no success without diversity. We must keep high performers moving forward. We must engage employees from multiple generations, races, genders and ethnicities. And we must work at the community level to hire for the right skills to assure the best care possible.  Indeed, McKinsey data shows gender and ethnic diversity clearly correlates with improved profitability and lower turnover.

But what’s measured is managed. Here’s an opportunity to find out how--from a global organizational consulting firm who will present trends in workforce diversity, its advantages and business implications, and their lessons learned.

3:45-4:30 PM
Beyond the Pilot: New Technologies that Work

Case Study Presenters: Schon P. Alkire, Innovative Solutions Developer, LifeWell Senior Living; Timothy W. Reilly, Vice President of Associate Experience, Benchmark
Moderator: Laurie M. Orlov, Principal Analyst, Aging in Place Technology Watch

Virtual reality, artificial intelligence, predictive analytics...what are senior living owner/operators doing now to maximize technologies for better care, higher resident engagement, or cost savings? As senior living prepares for the next generation of residents as well as workforce, these new technologies will become more commonplace -- and expected in -- your communities.

Hear from owner/operators that have evolved their “pilot projects” into new technology roll-outs achieving positive results.

5:30-7 PM
Senior Living Symposium Networking Reception

6-9:30 PM
Silver PAC Trustee & Silver Circle Dinner
Sponsored by Medline
For eligible donors only; RSVP required.

Thursday, October 17

8-9 AM
Networking Breakfast

9-10 AM
Integrating New Service Lines

Case Study Presenter: Tony Galvan, Director of Health & Wellness, Life Care Services
Moderator: Cece Credille, SVP Care Services, Enlivant

According to the International Council on Active Aging, “wellness” has already replaced “care” as a driving concept for community operations in senior living. At the same time, changes in Medicare Advantage and higher acuity rates have sparked an increase in delivery and management of primary care within senior living communities.

If you’re interested in integrating new service lines within your operation, these case studies from two programs that made it work successfully will provide you with a roadmap.

10-11 AM
The Multi-Brand Strategy for Growth

Panelists: Maria Oliva, Chief Operating Officer, Pathway to Living;
Lisa Torchia MSN, RN, NEA-BC, Vice President of Clinical and Support Services, Country Meadows Retirement Communities;
Eric Varin, Assistant Vice President of Sales & Marketing, Allegro Senior Living   
Dana Wollschlager, Partner, Plante Moran Living Forward

Retail, hospitality, automotive, and consumer packaged goods have expanded their market shares by developing multi-brand strategies: brands with different price points, features and benefits, designed to appeal to varied customer bases, yet leverage the power of common leadership.

Can senior living grow through this approach? The answer looks to be yes--but with some caveats.  Executives leading these brand roll-outs share their results and market differentiation strategies.

11:15 AM-12 PM
Visioning NextGen Senior Living
Sponsored by FOX Rehabilitation
Closing keynote. Boxed lunches will be provided.

Speakers: Neil Howe, Author, Historian, and Economist; Max Winters, Planner and Designer, Perkins Eastman

Join us for an engaging reflection on what senior living may look like in the not-so-distant future, in this closing keynote conversation with generations expert Neil Howe. Howe will join architectural designer Max Winters to talk about Perkins Eastman’s “Clean Slate Project” research and what it says about the future of senior living. Learn more.

Reserve Your Accommodations

The room block at The Ritz-Carlton Golf Resort, Naples, is now full, but we have opened room blocks at other nearby hotels.

What Past Attendees Have Said...

"The Argentum Symposium was an event of significant impact and value. Every speaker was top quality and provided good information and evocative thoughts. I was able to take home many inspiring and renewing ideas on workforce development."—Eldon Munson, Jr., President of the Board of Directors, New Hampshire Association of Residential Care Homes

"We found the Symposium to be one of the best overall conferences we have attended in a long time. The content was timely and the opportunities for peer to peer interactions were great."—William Henson, President & CEO, Wentworth Senior Living

Event Sponsors

Supporting Sponsors

Interested In Becoming a Sponsor?

Event Sponsor
Includes premium sponsor recognition, two complimentary registrations, optional meeting spot, option to bring pop-up signage, literature distribution, and post-event attendee list with email addresses.
Sponsor Fee: $10,000
3 remaining!

Supporting Sponsor
Includes supporting sponsor recognition, one complimentary registration, and signage recognition.
Sponsor Fee: $5,000

Contact us today!

Maura Artman
(companies A-M)

Brooke Jordan
(companies N-Z)

2018 Senior Living Symposium Recap

Special thanks to the more than 125 senior living professionals and expert speakers who joined us for the Argentum Senior Living Symposium November 8-9, 2018,  in Washington, D.C.